Direct Mail/Database Marketing
We have years of experience in the direct mail industry and can help you meet your direct marketing goals. We're biased towards database marketing over conventional marketing channels such as television, print media, collateral, and others. With the proper tools and strategy, you can track promotions from mailing to response to sales conversion, with metrics provided at each step that quickly and easily show the performance of each campaign as well as an overall direct marketing summary. When you can show the actual ROI of a program, the numbers clearly show the effectiveness and results of your direct marketing programs.
Direct marketing is an ongoing process utilizing analytic tools and strategies to identify the targets that would be most responsive to your programs. Mailing the right targets saves on program costs without sacrificing revenue goals. Tracking tools use the mailed and response data to provide a program dashboard that can be used to make mid-campaign decisions. Post program analysis provides information on how well you targeted your mailing and what modifications can be made to make the next mailing more effective.
Campaign types:
- Acquisition - we will analyze your customer base to segment your customers and identify your best customer profile and use that profile to choose the best prospects to contact.
- Loyalty/Retention - we will look at customer behavior history to create segments that will allow you to mail to the right people at the optimal time in your contact strategy. We can also analyze your lapsed or inactive customers to identify their defining variables and use predictive modeling to identify at-risk customers. This allows you to preemptively contact them before they reach the point of lapsing.
- Cross Sell/Upsell - we will analyze your multi-service/multi-product buyers to identify customers in your base that are most likely to convert from single to multi customers.
- Winback/Winover - We can use the best customer profile and use behavioral data to identify former customers that have lapsed or cancelled that will be more receptive to a winback offer.
We have followed these steps and methodologies for almost twenty years with significant results for clients such as Walt Disney Attractions, AT&T, Pier 1, and Terminix. We provide hands on services as well as consulting services to help you reach your marketing goals.
Database
We have years of experience with Microsoft SQL Server, mySQL, and Oracle. Databases can be simple containers of information with various purposes, the engine behind a website, fully integrated into your mission critical applications, or anything between. Whether you need a database built from the ground up or need maintenance on an existing database, please contact us. We'll listen to your needs and develop a solution that meets your budget and timeframe.
Web
From static sites that don't change very often to dynamic data-driven sites, we can meet your needs. We have talented creative resources that will take your site ideas and turn them into a visually pleasing, fully functional site. Database driven websites are very versatile and affordable. They deliver functionality that you might not have thought possible for your site.
Applications
We specialize in building applications to replace manual, labor intensive and paper intensive processes. Please visit our examples page for more information on web applications.
Data
We can handle most any data transformations, whether it's converting one file format to another or significant manipulation of the data to meet your needs.
To see some examples of our work, please view the examples page.
